Customer Lifetime Value Calculator
Calculate the total value a customer brings to your business over their entire relationship
Step 1: Calculate Average Purchase Value
$
Step 2: Calculate Average Purchase Frequency Rate
Step 3: Calculate Average Customer Value
Step 4: Calculate Average Customer Lifespan
Customer Activity Rate
0.0%
of your customers are currently active
Inactive Customers
0
customers haven't ordered in 12+ months
Step 5: Calculate Customer Lifetime Value
$0.00
Step 2: Find Your Profit & Sanity
"Top line revenue is vanity, bottom line net profit is sanity" - Mark Coudray
1. Calculate Your Gross Margin
2. Calculate Customer Acquisition Cost
$
3. Set Your Discount Rate
Your CLV Profit Funnel: From Revenue to Net Profit
Understand how your customer revenue translates into true profit, step-by-step.
Vanity Metric
Revenue CLV
$0.00
Total revenue per customer
Better
Profit CLV
$0.00
Total profit per customer
Sanity Metric
Net CLV
$0.00
Profit minus acquisition cost
Present Value
Discounted Net CLV
$0.00
Adjusted for time value of money